Everyday, I am faced with making decisions that could lead to instant failure. I think most entrepreneurs have this problem. However, what makes it even worse is that most entrepreneurs have to make these decisions without any information to support or guide them.
I am fairly comfortable with making decisions based on the unknown. In the technology start-up world, things move fast and it’s rather common for decisions to be made with missing information or without supporting data. Unfortunately, most of the time we (entrepreneurs) are forced to make decisions sooner than we like.
I don’t think there is any real process one can follow to make better decisions. I rely largely on my instinct, which I am told isn’t always the best thing to do. If something doesn’t feel right to me, I make the decision that makes me feel at ease. I generally make the right decision this way. Perhaps it’s a built-in intuition, maybe my “10 000 hours” are genetic?
While following my instinct works most of the time, I will admit that there are times when my instinct doesn’t guide me at all. I have met some people who prefer not to rely on instinct at all. What does one do in this situation? I have a few processes I follow, even when being guided by my instinct.
- Stop and Think – It is probably the most obvious thing to do and the most effective, but people don’t do it properly. It requires you to stop worrying about the outcome of each decision, focus on the benefits and pitfalls of either option as well as the long term and short term consequences. It also means don’t be too rash!
- Ask for Advice – Swallow your pride, admit you don’t know the answer to everything and consult your colleagues, advisors, family and even friends. In some cases you might get a blank stare or an obvious response, but getting perspectives and thoughts from a few people can make a huge difference.
- Give it Time – Sometimes it is worthwhile to wait a few days before making a decision. I often forget about time constraints and see if I feel the same a few days later. I would rather be comfortable with my decision than regret it because I rushed it.
- Relax and Have Fun – Taking your mind of a problem is the best thing you can do. I often find my best solutions come when I am having fun, relaxing or even working on other projects. If it’s important, your subconscious will work on it for you!
The final thought I have on making decisions with limited information is that one has to be decisive. Once you have made your decision, carry it out with conviction. How can your colleagues trust your decision when you are doubtful? It only adds more uncertainty and confusion to the mix.
We can’t always be right, we can only make the best decision with the information we have. It is our duty to try our best from there on.